The average cost per thousand impressions (CPM) on each social media platform can vary widely depending on several factors, including the platform, target audience, ad format, and competition for ad space. Here is a general overview of the average CPM on each social platform:
1. Facebook: The average CPM on Facebook ranges from $5 to $12. The cost can vary widely depending on the target audience, ad format, and competition for ad space. For example, if you’re targeting a specific geographic location or a specific age group, you may see a higher CPM compared to more general targeting. Additionally, video ads tend to have a higher CPM compared to image-based ads.
2. Instagram: The average CPM on Instagram ranges from $5 to $15. Instagram has a younger and more visually-driven audience compared to Facebook, so it can be a great platform for brands looking to reach a younger demographic. Like Facebook, the cost of advertising on Instagram can vary widely depending on the target audience, ad format, and competition for ad space.
3. YouTube: The average CPM on YouTube ranges from $5 to $20. YouTube is the largest video sharing platform, with a massive user base and a wide range of video content. As a result, advertising on YouTube can be very effective for reaching a large audience, but it can also be more competitive and more expensive compared to other platforms. The cost of advertising on YouTube can vary widely depending on the target audience, ad format, and competition for ad space.
4. Snapchat: The average CPM on Snapchat ranges from $5 to $20. Snapchat is a popular social media platform with a younger, more visually-driven audience. The platform has a unique ad format, with ads appearing in between snaps and stories, which can be very engaging for users. However, Snapchat has a smaller user base compared to other platforms, so the competition for ad space can be more intense, resulting in a higher CPM.
5. TikTok: The average CPM on TikTok ranges from $5 to $20. TikTok is a relatively new social media platform, but it has quickly grown in popularity, particularly among younger users. The platform has a unique ad format, with ads appearing in between short-form videos, which can be very engaging for users. However, TikTok has a smaller user base compared to other platforms, so the competition for ad space can be more intense, resulting in a higher CPM.
In conclusion, the average CPM on each social media platform can vary widely depending on several factors. To get the most out of your advertising budget, it’s important to focus on creating high-quality ads and be strategic in your targeting and ad format selection. Additionally, it’s important to monitor your CPM and adjust your campaign as necessary to ensure that you’re getting the best return on investment for your advertising budget.
